Nov. 2022 – Jul. 2023

Freelance-Milan, Italy.                                                                                                         

Digital marketing consultant

• Formulated and implemented omnichannel strategy and conversion rate optimization for amodomio.com.co.

• Co-created and executed social media strategies for notable brands, including @sebyangelaparra and @manniabeauty.

• Implemented automation, growth loops, and RFM segmentation for diverse clients, such as madeinlatinamerica.co, kastian.co, and villasisters.com.

Sept. 2021 – Oct. 2022

Active Campaign-Bogotá, Colombia.  

Mar Tech: Automation, Email marketing, CRM- www.activecampaign.com

Onboarding Specialist

• Consulted new ActiveCampaign clients on marketing strategies.

• Led marketing automation projects, including internal and client-specific initiatives.

• Advised on integrations with Google, Meta, MessageBird, etc.

• Analyzed clients’ businesses to recommend ideal Mar-Tech stacks.

• Contributed to scaling business through marketing automation, webinars, PR, and Spanish localization.

Dec. 2018 – Sept. 2021

MO Technologies-Bogotá, Colombia

Fintech: Credit Management Platform-www.wearemo.com 

Marketing Specialist Senior

• Implemented go-to-market and growth strategies for financial products in partnership with American Express (Mexico), AB InBev (Colombia and DR), VisaNet, Mibanco, and Uber (Peru), among others.

• Conducted product marketing strategies collaborating with product development teams to align marketing messaging with product features and benefits.

• Reported and measured under OKRs related to MAU (monthly active users), CAC, and ROI.

• Conducted conversion rate optimization to enhance the conversion of the various platforms and apps.

• Drove significant product growth, realizing a 6x MAU increase in less than 6 months while closely monitoring key metrics and opportunities inside the customer journey.

Marketing Specialist

• Implemented global brand strategies across Mexico, Brazil, and Colombia.

• Launched ABM campaigns via email, social media, ads and PR.

• Optimized website for better conversions.

• Enhanced product usability through UX research.

• Facilitated cross-team collaboration on projects.

Marketing Analyst

• Evaluated the effectiveness of marketing campaigns and initiatives through data analysis.
• Generated reports and presentations to communicate insights and recommendations to stakeholders.
• Monitored key performance indicators (KPIs) to track the success of marketing efforts.
• Utilized analytical tools and software to extract, manipulate, and interpret data.
• Developed dashboards using Google Data Studio, PowerBI, and Tableau facilitating faster insight discovery.

Aug. 2016 – Dec. 2018

GS Marketing digital-Bogotá, Colombia.

Digital marketing agency – gsmarketingdigital.com

Digital Marketing Manager

• Managed over 30 clients in Colombia, Chile, and the United States. Managed over $50,000 ad budget.
• Led the digital campaign planning, budgeting, and creative direction.
• Implemented Omnichannel strategies by purchasing media and executing campaigns on Google Ads, Meta Ads, LinkedIn, and other social networks. As well as executed campaigns through email, SMS, and WhatsApp.
• Directly handled client relations, reporting to them monthly and leading follow-up sessions.

Digital Planner

• Researched and analyzed target audience demographics and media preferences.
• Developed media plans and strategies to effectively reach target audiences.
• Negotiated and purchased advertising space or time across various media channels.
• Monitored and optimized media campaigns to meet performance objectives and budget constraints.

Graphic creative

• Designed the creative concept, key visual, and graphics for below-the-line (BTL) experiences for brands such as EL TIEMPO, Bogotá Fashion Week, and the Chamber of Commerce of Bogotá.