My Experience

Growth marketing professional passionate about technology, learning to driving growth through innovative, user-centric and omnichannel marketing.

I’m a dynamic doer with a knack for creative problem-solving and strategic thinking. Highly data-driven, I excel in Marketing automation, Omnichannel strategies, and Analytics. With proven tracki creating go-to-market for B2B and B2B2C businessess, creating growth loops, product market fit and storytelling.

With expertise in Growth initiatives, Marketing Automation, and Conversion Rate Optimization (CRO), I craft compelling narratives in Product Marketing and execute targeted Account-Based Marketing (ABM) campaigns. Let’s drive growth together.

Ontop- Bogotá, Colombia. 


Growth lead

• Lead the growth team: develop, execute, and optimize campaigns and initiatives in paid media (Google ads, LinkedIn ads, Meta ads), SEO, content marketing, partnerships, and PR.
• Create and execute the product-led-growth strategy for various Ontop product initiatives.
• Develop growth loops and various innovative strategies for demand generation and growth. Execute ABM campaigns and conversion rate optimization for our digital assets.
Allocate the area budget while ensuring a CAC in line with the lifetime value, consistently considering the new Monthly Recurring Revenue and payback period for each initiative.
• Automate content generation and internal tools with the help of AI to increase the marketing team speed and efficiency and develop inbound AI tools for lead generation.• Achieved a 36% growth in SQLs from month 1, consistently doubled MRR month-to-month through the efforts of the inbound team. The inbound team now contributes over 50% of the new MRR.

Achieved a 36% growth in SQLs from month 1, consistently doubled MRR month-to-month through the efforts of the inbound team. The inbound team now contributes over 50% of the new MRR.

Freelance-Milan, Italy.                                                                                                         

Digital marketing consultant

• Formulated and implemented omnichannel strategy and conversion rate optimization for

• Co-created and executed social media strategies for notable brands, including @sebyangelaparra and @manniabeauty.

• Implemented automation, growth loops, and RFM segmentation for diverse clients, such as,, and

Active Campaign-Bogotá, Colombia.  

Mar Tech: Automation, Email marketing, CRM-

Onboarding Specialist

• Consulted new ActiveCampaign clients on marketing strategies.

Led marketing automation projects, including internal and client-specific initiatives.

• Advised on integrations with Google, Meta, MessageBird, etc.

• Analyzed clients’ businesses to recommend ideal Mar-Tech stacks.

• Contributed to scaling business through marketing automation, webinars, PR, and Spanish localization.

MO Technologies-Bogotá, Colombia

Fintech: Credit Management 

Marketing Specialist Senior

Implemented go-to-market and growth strategies for financial products in partnership with American Express (Mexico), AB InBev (Colombia and DR), VisaNet, Mibanco, and Uber (Peru), among others.

• Conducted product marketing strategies collaborating with product development teams to align marketing messaging with product features and benefits.

• Reported and measured under OKRs related to MAU (monthly active users), CAC, and ROI.

• Conducted conversion rate optimization to enhance the conversion of the various platforms and apps.

• Drove significant product growth, realizing a 6x MAU increase in less than 6 months while closely monitoring key metrics and opportunities inside the customer journey.

Marketing Specialist

• Implemented global brand strategies across Mexico, Brazil, and Colombia.

Launched ABM campaigns via email, social media, ads and PR.

• Optimized website for better conversions.

• Enhanced product usability through UX research.

• Facilitated cross-team collaboration on projects.

Marketing Analyst

• Evaluated the effectiveness of marketing campaigns and initiatives through data analysis.
• Generated reports and presentations to communicate insights and recommendations to stakeholders.
• Monitored key performance indicators (KPIs) to track the success of marketing efforts.
• Utilized analytical tools and software to extract, manipulate, and interpret data.
Developed dashboards using Google Data Studio, PowerBI, and Tableau facilitating faster insight discovery.

GS Marketing digital-Bogotá, Colombia.

Digital marketing agency –

Digital Marketing Manager

• Managed over 30 clients in Colombia, Chile, and the United States. Managed over $50,000 ad budget.
• Led the digital campaign planning, budgeting, and creative direction.
• Implemented Omnichannel strategies by purchasing media and executing campaigns on Google Ads, Meta Ads, LinkedIn, and other social networks. As well as executed campaigns through email, SMS, and WhatsApp.
• Directly handled client relations, reporting to them monthly and leading follow-up sessions.

Digital Planner

• Researched and analyzed target audience demographics and media preferences.
• Developed media plans and strategies to effectively reach target audiences.
• Negotiated and purchased advertising space or time across various media channels.
• Monitored and optimized media campaigns to meet performance objectives and budget constraints.

Graphic creative

• Designed the creative concept, key visual, and graphics for below-the-line (BTL) experiences for brands such as EL TIEMPO, Bogotá Fashion Week, and the Chamber of Commerce of Bogotá.

Education + Courses

Both my professional and educational experience have equipped me in driving growth through innovative and omnichannel marketing strategies to companies.


Politecnico di Milano- Graduate School of Management
International Master in Marketing Management, Omnichannel and Consumer Analytics:

Growth, Omnichannel Marketing and Media Buying, Analytics, Statistics, Forecasting, Leadership.


University of los Andes
Bachelor’s Degree in Design. 

Minor in communication design and minor in product design.


Colegio de Estudios Superiores en Administración (CESA)
Diploma in Digital Strategic Marketing 

Education by IAB Colombia: Interactive Advertising Bureau


Vlerick Business School-Belgium

Course: Changing Organizations in a Digital Age



Course: Strategic Planning



Course: 360 Digital Marketing


Both my professional and educational experience have equipped me in driving growth through innovative and omnichannel marketing strategies to companies.

Google Analytics

Google Analytics Individual Qualification. March 2023-2024

Google Ads

Google Ads Search Certification. March 2023-March2024

Google Ads

Google Ads – Measurement Certification. March 2023-March 2024

Meta Blueprint

Meta Ads-Types of Ads. Issued: April 2023
Show credential

Meta Blueprint

Meta Ads Delivery. Issued: April 2023
Show credential

Meta Blueprint

Meta Bidding Strategies. Issued: April 2023
Show credential


Email Marketing. Issued: January 2021
Show Credentials


Inbound Marketing. Issued: December 2020
Show Credentials

Pinterest Ads

Pinterest Advertising Essentials
Show credentials

Tools + Languages

Creative, strategic and extremely data-driven. Strengths in market and user Research, Strategic Planning, Storytelling and Analytics. Curious active learner who counts on great leadership skills.


Google Analytics | Looker | Google Trends | Nielsen | Kantar | Power BI | MySQL
Semrush | Ahrefs | Similar web | Google Search Console | Screaming frog
Google Ads | Linkedin Ads | Meta Ads | Pinterest Ads | TikTok Ads
ActiveCampaign | MailChimp | Sendinblue | Klaviyo | Twilio | MessageBird | Braze
Salesforce CRM | Salesforce Pardot | Hubspot | Pipedrive | Zendesk
Notion | Monday | Trello | Asana
Shopify | Webflow | WordPress | HTML and CSS

Microsoft Suite (advanced excel)
Adobe Suite: Illustrator, Photoshop, After effects, InDesign, Premiere


English- Professional Fluent



B2- Parliamo Accademia


Native Speaker