Context: AMODOMIO has gone through several agencies that were unable to reach the ecommerce sales target of 40,000,000 COP per month. I worked with them from November 2022 to July 2023, successfully increasing the results of their campaigns in met ads.

Action: I conducted a diagnosis of the digital constellation, structured the campaigns, created, executed, and optimized them for several months. I added automations and email and SMS campaigns.


  • We consistently achieved 105% of the monthly target.
  • Reaching an investment ranging from 5% to 10% of the profit.
  • We achieved an ROAS of up to 9.58.
CASE STUDIES: ADS by Manuela Calderón