Context: Villa Sisters is an international real estate group that aimed to generate a high volume of leads at a cost between 5,000 and 15,000 COP. Up to this point, they had managed to reach 300 leads at a cost of 18,000. Action: I created several awareness campaigns, optimized the lead generation campaigns, and connected […]
LEAD GENERATION CASE Read More »
Context: AMODOMIO has gone through several agencies that were unable to reach the ecommerce sales target of 40,000,000 COP per month. I worked with them from November 2022 to July 2023, successfully increasing the results of their campaigns in met ads. Action: I conducted a diagnosis of the digital constellation, structured the campaigns, created, executed,
Context: We identified that the majority of customers were coming through direct channels; however, a large percentage (approximately 40%) of web traffic was organic. Furthermore, most of our competitors were positioning better in keywords that could bring prospects to our website. The first step we took was to increase organic positioning in keywords that generated
